Ready, set, launch!!
How it all began...
March is upon us, and I can hardly believe we are about to formally launch this Udderly Ridiculous company. I am even more amazed at being able to do that at the One of a Kind Show in Toronto that gets almost 60,000 visitors – what an opportunity to showcase our Goat Milk Ice Cream!
Leading up to the show we have been busy organizing, and at times it feels like a long row of dominos – if just one falls the rest come tumbling down….
In 2015, we began writing a business plan to expand and modernize the (3rd generation) family farm. As the business plan unfolded, a larger vision emerged about how the farm could give back to the community and to the industry. Greg had always wanted to create a product “from the farm” and Cheryl really wanted to bring something different and fun to market - something very few people were doing – Goat’s Milk Ice Cream.